Saturday, February 13, 2010
Lady Gaga & Cyndi Lauper new Voices for MAC Viva Glam Lipstick to Support HIV Initiative
Pop divas Lady Gaga and Cyndi Lauper are the faces of From Our Lips, which is M·A·C Cosmetics’ Viva Glam campaign honoring women living with HIV/AIDS and those working to prevent new infections. All proceeds from sales of Viva Glam Cyndi (a light coral red lipstick) and Viva Glam Gaga (a light blue-pink lipstick) will benefit the M·A·C AIDS Fund. To date, the fund has raised more than $150 million to combat the spread of HIV/AIDS and improve the lives of HIV-positive people worldwide.
“I’ve been familiar with the campaign and have been wearing M·A·C since I was 10 years old,” Gaga said in a statement. “To be joining the likes of iconic former Viva Glam spokespeople is an honor. My new Viva Glam lipstick color is amazing. It’s very me—a bluish pink, great for everyday, a little bit ’80s. I hope that women buy this lipstick, and honor themselves and honor the cause.”
In conjunction with the launch of From Our Lips, the M·A·C AIDS Fund released data from nationwide surveys on women and HIV. According to the M·A·C survey results, nearly three in five American women (55 percent) say they’ve never been tested for HIV, and 78 percent say they’ve had sexual intercourse without a condom. In addition, the average woman was last tested for HIV three years ago, compared to two years for the average man.